About me
Hi, I’m Willie Harris, a marketing graduate from Portland State University focused on social media, content strategy, and brand growth.
I’ve built hands-on experience through internships and projects, including my work with Fridie Outdoors, where I helped grow the brand’s digital presence through TikTok-first content, SEO-driven blogs, and audience engagement strategies, generating over 91K views and reaching 34K+ users.
I also developed an integrated marketing campaign through Lululemon’s Forage program, combining creative storytelling with data-driven decision-making to drive engagement and brand awareness.
My strengths are in social media strategy, content creation, and brand storytelling, supported by a strong ability to analyze performance and optimize campaigns. I focus on creating content that not only looks good, but actually connects and performs.
I’m currently looking to grow within marketing, especially in sports, brand, or digital strategy roles, where I can continue building impactful, results-driven work.